It’s no secret that advertising spend has decreased in these challenging times and that we have seen an increase in online spending. For example many of New Zealand’s major brands, such as Farmers, Dick Smith, Briscoes and Air New Zealand are now regular online advertisers. What is unclear however, is why people have made the shift and whether it’s a recessionary trend or a transition that’s here to stay?
As a marketer, it’s critical to stay on top of the trends and plan your marketing, advertising and media activities accordingly. Accountability is king when every dollar counts, and effective measurability and monitoring are critical.
At the next Beyond Business as Usual luncheon, Michael Gregg will expand on what he is seeing as Head of Advertising for New Zealand’s favourite website -Trade Me. With 1.8 million unique visitors every week, he has plenty of learnings to share.
Michael’s presentation will include:
- What’s really been happening with advertising spend during the recession.
- How he sees the online shift – is it cyclic or structural? And what this means for marketers
- Insights into online research and measurement systems
- Making the most of precious marketing budgets
- A look into the online future
When: Friday 30 October, 12noon – 2.00pm
Where: Holiday Inn, 75 Featherston Street
Cost: Marketing Association Members $65 + GST, Non Members $85 + GST
This is an important luncheon if you want to stay ahead of the online advertising curve, keep sales strong and brand top of mind.
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